Euvgeny Khokhlov,
Deputy Editor-in-Chief Eurasian Metals

    A piece of the jewelry art on the cover of a magazine specializing in metallurgy? Realizing that many readers will be surprised by such an unusual combination we‘d like to explain this Eurasian Metals designers‘ choice.
So, here is the simplest reason. Gold used to make this item is also a metal. The technology of gold recovery and processing as well as jewelry production and peculiarities of its market circulation are among subjects discussed on the pages of our magazine. However, such a logic does not seem completely justifiable because labor and talent of those, who have created this magnificent piece of art named ‘Russian tradition‘, are valued much higher than the cost of this precious metal used for it. In the jewelry business universally recognized symbols of wealth like gold, platinum, diamonds become means of realizing artists‘ ideas. If we continue drawing the symbolic parallel, we can find something similar in metallurgy as well. In our frank discussions with top brass of the largest companies we have often heard assertions that metal production, profits, markets are not the most important thing to them. What is more, they regard the very metallurgical business just as a way to realize their broader dreams. Maybe, the next enigma of the Russian soul is hidden in such a not quite pragmatic approach to business? Let us try to uncover it for readers of our magazine. After all, with the end of the epochal period the tradition of entrepreneurship is now being formed in Russia anew. And at present more or less significant industrial business is being done by the first generation of owners and managers. We believe that it will be of interest to business partners to understand the deeper motives of their actions and decisions.
The pecularity of the Eurasian Metals cover has one more explanation, namely the desire to preserve the continuity. The aesthetic standard of designing Metally Evrasii, the Russian-language edition, which we have been publishing since 1996, has become habitual and our readers have been appreciative of this. We hope that our new readers will also be happy to take a short break from work and marvel at the collection of SYRIN, the creative company. You can check our Arts and Crafts section and read a story about this firm, which has been keeping up traditions of Peter Carl Faberge in combination with the modern trends in the jewelry art. We intend to make this section a permanent feature of our magazine.